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History of Employment

February 2009 – Recent, at Kotak Ajaib Multimedia, as Web Content & Promotion Specialist.

May 2007 – February 2009, at PT. Arga Bangun Bangsa, known as ESQ Leadership Center, as Refferal Program Operation Officer of Agent of Change 2020, under Customer Development Directorate

Scope of Work :

  • Developing Refferal Program / alumnae get customer (Agent of Change 2020)
  • Supervising Advertising & Promotion program implementation among branch offices
  • Assisting all advertising & promotion program on all training products by ATL & BTL program: Printing Materials, Newspaper & Magazine Advertising (Media Planning & Buying), Multimedia & Trailer promotion (TVC Format)

October 2004 – December 2006, at PT. Sinergy Putera Parahyangan, developer of Bandung E-Tronical Mall (Be-Mall), as Advertising & Promotion Coordinator 

Scope of WORK :

  • Create Promotion Planning & Strategy for Be Mall
  • Create Promotion Budget Plan periodically
  • Choosing and specifying advertising agency or production supplier in making promotion material or media placement with Manager or General Manager approval
  • Evaluate promotion activity and effectivity regarding to the goals that have been Determined
  • Executing strategy in Be Mall promotion media sales
  • Coordinate with related department to execute Be Mall promotion program
  • Ascertaining each and every promotion media lodger at Be Mall are according to the specified order
  • Coordinating with finance division to implementing collection to each and every Be Mall promotion media lodger

June 2002 –  April 2004, at Three Affiliates Communication (tr4ffic) Bandung, as Managing Director.

Scope of WORK :

  • Building & implementing creative selling strategies
  • Making all approval at any creative strategy before delivery to clients
  • Conducting all creative strategy according to the clients order
  • Achieving company sales target
  • Making & delivering monthly reports of all company operational, sales, and strategy to the board of commissioner

February 2001 – May 2007, at Universitas Padjadjaran Bandung,Pendidikan Ahli Komunikasi Terapan Fakultas Ilmu Komunikasi (D3) Majoring Advertising Study, as a part time lecturer


  • February – June 2001 : Lobby Negotiation
  • August 2001 – January 2006: Copywriting I (Printed Media), Copywriting II (electronic media)
  • August 2006 – present : Public Service Advertisement
  • Short Semester 2004: Graphic Design, Advertising Media, Public Service Advertisement, Copywriting I & II, Advertising Entrepreneurship.

March 2001 – May 2002, at UOB Life-Sun Assurance, as a Head of Trainer & Marketing Support Division, Bandung Office.

Scope of WORK :

  • Creating local training modules regarding to penetrate local market
  • Conducting all training activities for Newmarketing
  • Providing all sales support materials
  • Assist in developing new group to achieve sales target
  • Making & delivering all human resources matters to head office

September 2000 – February 2001, at PT. ARDAN KOMUNIKA, as Account Executive.

Scope of WORK :

  • Achieving company’s sales target
  • Making appointment with client and give preliminary advertising solution
  • Assist & supervise all advertising production for clients
  • Maintaining relationship with existing clients, and making new contacts to develop new business to company

From March 2000 – September 2000, at John Casablancas Modeling and Career Center, as a Facilitator in Commercial TV for models.

Scope of WORK :

Facilitate models in how to read the script, assessing the audition, copywriting techniques, and to build talent in TV commercial.

Freelance Job/Project

March 2005 – November 2005, at Motion Production Jakarta, Creative & Production Assistant

Project :

  • Public Service Advertisement BNN 5 Version (April 2005) As : Production Assistant (crew) & Background Music Composer (2 Version).  Agency : PT. Aran Juana Putra, Jakarta
  • TV Commercial Casablanca Body Spray (July 2005) As Production Assistant & Background Music Composer.  Agency :
  • TV Commercial Dekalb Hybrid Corn Seed (August 2005) As : Production Assistant to Set and Art Director & Background Music Composer. Agency : PT. Creative Seven (C7)
  • TV Commercial Pariwisata (September 2005) As : Asisstant to Line Producer.  Agency : PT. Emboss Advertising
  • TV Commercial Bukopin Version “ATM Baik Hati” (October 2005) As : Assistant to Line Producer.  Agency : PT. Saka Infosa
  • TV Commercial Enchanteur Hand & Body Lotion (November 2005) As : Assistant to Line Producer.  Agency : PT. Creative Seven
  • Nissan Grand Livina Public Video Production (February 2007) As : Production Asistant (VTR Operator). Agency : Hakuhodo Indonesia

March 2006, at FB Comm Event Organizer Jakarta, on PT. Sayap Mas Utama (Wings) Sales Gathering, Hotel Malya Bandung as: Production Crew (Documentation)

March 2007, at Central Logo Bandung, Accounting Information System Developing (1 Months)


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